Archive - The Business Project

Gamification Lessons from Dota 2

Decoding Dota's gamification techniques using the Octalysis Framework

Feb 15, 2023 •

January 2023

How to Critically Analyze an Idea before Starting Out

A simple Framework for Idea Validation

Jan 15, 2023 •

December 2022

Brand Naming Guidelines

Do it right once and reap the effects lifelong.

Dec 15, 2022 •

November 2022

3 Marketing Mistakes to Avoid while starting up

Navigating the uncertaining of ROAS

Nov 20, 2022 •

October 2022

Economic Moat - A Startup's Perspective

An age old concept that is relevant even to New-Gen startups

Oct 20, 2022 •

September 2022

Community Commerce and RWA Marketing

In this episode, join Rahul Jacob as he talks to Gagandeep Singh, Head of Ads and New Initiatives at MyGate, about RWA Marketing and his journey of…

Sep 22, 2022 •

31:12

Marketplace Growth

In this episode, join Rahul Jacob as he talks to Akshay Punjabi, Head of Performance Marketing (Marketplaces) at Mensa Brands, about scaling traffic and…

Sep 10, 2022 •

42:00

August 2022

In this episode, join Rahul Jacob as he talks to Vishal Nicholas, Executive Vice President, Head of Brand Strategy - Dentsu Creative, about Brand…

Aug 31, 2022 •

24:23

Offline Marketing

In this episode, join Rahul Jacob as he talks to Samir Chaudhary, Founder - The Media Ant.

Aug 21, 2022 •

12:34

Community Building

In this episode, join Rahul Jacob as he talks to Aditya Mohanty, Founder - The Product Folks (TPF) to derive insights from TPF's growth to effectively…

Aug 15, 2022 •

21:51

Guide to Search Engine Optimisation

In this episode, join Rahul Jacob as he talks to Devendra Saini, Associate Director of Growth at Mobile Premier League, who's had over a decade's worth…

Aug 9, 2022 •

40:49

July 2022

Starting Up - Getting your First 1000 users

Listen now (27 min) | Join Rahul Jacob on the Debut episode of The Business Project as he speaks to Anirudh Narayan (Author – Scale Smart & Founder …

Jul 31, 2022 •

27:18

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